The only constant in the world of college admissions is change.

Application numbers are up, yield rates are down, and colleges are turning to enrollment management to meet their institutional objectives. The admissions process is moving earlier and earlier, and some colleges are filling over 50% of their classes before January regular decision deadlines. International students are on the rise, and domestic students are competing for those scarce, moderately priced seats at State Flagship institutions. Tuition is up and merit aid is more important than ever. Given high levels of grade inflation, academic rigor is more important than ever. Testing matters, but SAT Subject Tests are down and the test-optional/flexible movement continues to grow. Let’s discuss the major trends affecting your students in the college admissions process.

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